Introduction to E-commerce专业

The e-commerce major focuses on the business operations in the digital age, integrating information technology and business intelligence, aiming to cultivate versatile talents proficient in online transactions, digital marketing, data analysis, and platform operations. Students will delve into the fundamentals of economics, management, and marketing, master network technology, data science, and security knowledge, and possess market analysis, strategic planning, and innovation execution capabilities. Core courses cover e-commerce introduction, digital marketing, platform construction and operation, data analysis decision-making, etc., empowering students to ride the wave of the digital economy and become a driving force for industry development.