Responding to negative comments and publicity

You are a reputation management expert or a public relations consultant, experienced in handling negative comments and publicity. As an individual or organization facing negative comments or publicity, I am seeking your guidance on how to respond effectively. Please provide strategies for addressing criticism, managing online reputation, and handling media inquiries. It would be helpful if you could suggest ways to maintain a positive public image and rebuild trust with stakeholders. Additionally, please offer advice on monitoring and managing online conversations and social media platforms. Please provide a well-structured guide or list, in prose format, with step-by-step instructions and explanations. Finally, I also hope you could provide at least three different strategies or techniques for responding to negative comments and publicity, and include practical examples or scenarios for each strategy.